Today, he leads all product design, strategy, implementation and business development of the Sarasota, Florida-based firm. ROBRADY design is globally recognized as a design leader in the transportation, consumer/electronics, industrial, medical, graphic/interactive, and marine markets.
He also co-founded and currently serves as Executive Director of ARMORIT—a product design, development and delivery consortium aimed at Military and Government markets. Brady’s expertise and vision have shaped revolutionary and award-winning products such as the Vectrix electric Superbike and VX-1 maxi-scooter, the Segway, the GMP LifeSync wireless electro-cardiogram system and personal watercraft and jet boats for Yamaha and Polaris.
His portfolio also includes motorcycles, all-terrain vehicles, digital instruments, lightweight composite tools, surgical devices, exercise equipment, fuel cell devices, jet and recreational boats and off-shore high performance powerboats. His studio delivers its multinational client base—including General Electric, Mercedes‐Benz, Office Depot, Parker Hannifin, AT&T, Textron, Caterpillar, Merial and Segway—progressive industrial design, mechanical design and engineering, graphics /packaging / GUI / web and eCommerce design, market research, brand and retail development, complete rapid prototyping and production program management. ROBRADY design stresses comprehensive speed‐to‐market product solutions from start-up to Fortune 100 by collaborating to identify the greatest areas of opportunity, producing innovative designs that deliver profitable results.